 | PPCPay-per-click. A form of online advertising whereby visitors are directed to an advertiser's website after clicking on an advertisement, and the advertiser pays for each visitor on a per-click basis. Each click can cost the advertiser anywhere from 1 pence to several pounds in cost, depending on many factors, including the pay-per-click search engine being used to advertise on, and the search phrase that is being targeted. Perhaps the best example of pay-per-click advertising is Google's PPC advertising called Google AdWords. |
